Tableau Qualified Associate & Specialist Certification

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What is Innovation and Innovation management ?

How we can define innovation ?

Innovation is “The act of introducing a new device (such smartphone, motor bike), method ( such a way of assembling cars, new business process or a new way of making money) or material for application to commercial or practical objectives”  as defined by (Schilling, 2013).


What about innovation management?

Therefore, Innovation management is about how organizations and their employees manage their innovation activities. It includes :

  • Formulating an innovation strategy,
  • Insuring that employees can be creative and come up with new ideas,
  • Managing execution of innovation projects (What, Who , Risks …).



What is creativity? Every one can be creative?

What is creativity definition ?

A commonly used definition is that “creativity is the production of novel and useful ideas”.

The creativity is mainly built on the Novelty and usefulness of the proposed idea. Moreover, an idea is novel or still novel if someone else already invented  it without knowing or if the idea is used in a different context for the first time.

For example, if we introduce a software to a traditional company that still use paper to manage daily work,  this software still new and useful for that company and therefore a creative idea.