What is creativity definition ?
A commonly used definition is that “creativity is the production of novel and useful ideas”.
The creativity is mainly built on the Novelty and usefulness of the proposed idea. Moreover, an idea is novel or still novel if someone else already invented it without knowing or if the idea is used in a different context for the first time.
For example, if we introduce a software to a traditional company that still use paper to manage daily work, this software still new and useful for that company and therefore a creative idea.